Small But Mighty: Support Local

Local businesses lift us up. They’re resilient, creative and committed to making our days a little brighter, even when things get tough.  Now it’s our turn to return the favor.

Support the shops and restaurants that help bring our community to life and make this place one-of-a-kind. Showing your favorite local business some love is so easy. Here are some ways you can help:

  • Shop in store.
  • Order curbside pick-up.
  • Ship to someone special.
  • Buy a gift card for now or later.
  • Spread the word through likes, shares and reviews on social!

Not sure who’s who? Just look for a #smallbutmighty sticker on the window, or see the list below for some small biz inspo.

Ace Hardware

Locally owned & managed since 2002

Hilldale’s red-vested heroes are here to assist you with anything from replacing that dim lightbulb to selecting the perfect shade of red for that new accent wall.

Offering buy online, pick up in store, curbside or home delivery.

Located next to the Great Dane Brew Pub


Bambu Tea

Locally owned & managed

Exceptionally friendly service and large menu of fresh, healthy, and authentic Chè dessert drinks, crisp boba milk teas, signature Vietnamese coffees, real fruit smoothies and exotic juices!

Offering takeout and curbside pickup. Order via phone, 608.467.6628 or on EatStreet

Located next to Gigi’s Cupcakes


Hilldale Barber

Locally owned since 1962

Offering haircuts for all generations. Open Monday-Saturday, Walk- ins welcome!

Located in the Metro Level Shops, below Metcalfe’s Market



Locally owned

Blended is a locally owned açaí bowl, juice & smoothie shop.

Offering outdoor seating, takeout and contactless pickup. Order via phone, 608.232.2233 or onlineUberEats, or EatStreet

Now Offering Pre-Blended Bowl Kits! Have Blended açaí bowls stocked in your freezer at home. Each kit comes with 4 pre-blended bowl flavors (your choice), 1/2 pound of Blended’s granola, and their respective fresh fruit toppings. Oh and honey!

Located next to Forage Kitchen


Burn Boot Camp

Locally owned & managed

Burn Boot Camp is a lifestyle fitness facility that inspires, empowers, and transforms the lives of busy women and their families. Learn more here.

Located in the Metro Level Shops, below Metcalfe’s Market


Cafe Hollander

Locally owned

From bicycles and biers, to mussels and frites in a paper cone, Café Hollander integrates some of our favorite elements of the Benelux region’s rich culture, and none more prominently than our love for Belgian bier.

Open for indoor and outdoor dining, takeout & curbside pick-up. Order via phone, 608.237.3168 or online

Located next to Free People


Creando Explorertorium

Locally owned

Creando Explorertorium is introducing a new curated educational play space that stimulates curiosity, creativity, adventure and exploration through a Spanish immersion curriculum for kiddos ages 2 to 10 years. The school was carefully designed to facilitate play, creativity, and exploration while being immersed in a second language. Our Creando fives senses learning approach offers a variety of hands on activities such as creative arts, music, movement, Zumba, Peques Cocineros-cooking,  Peques Cientificos-science, STEM activities, large motor play, pretend play, sensory activities, outdoor and indoor explorations. Our location and learning approach allows for all our explorers to learn a new language while having fun.

Located next to Macy’s and Kendra Scott



Locally owned & managed

CycleBar Hilldale is more than a ride. It’s a journey of self-discovery. With indoor cycling rides designed for all fitness levels, we promise to empower, inspire, and elevate you throughout every day. Book your bike here.

Located across from AMC Theater


Crescendo Espresso Bar

Locally owned

Crescendo Espresso Bar is a locally owned shop focused on making specialty coffee approachable for everyone. Stop in for our Nitro Cold Press on tap, or meet up with a friend and grab a burrito, check out the toast menu, or a quick breakfast sandwich.

Open for outdoor seating, order-ahead pick up service through the walk-up window. Order ahead via the Jump Coffee App.

Stock up on Coffee for Home – Grab a 12oz bag for brewing at home. Shop online here.

Located across from LUSH


Dumpling Haus

Locally owned

Love wrapped in dough. Fresh homemade Beijing style dumpling, baos and noodles.

Offering outdoor seating, takeout and curbside pickup.

Order via phone, 608.661.4287, Eatstreet or Order online at or text DUMPLINGHAUS to 33733

Located next to Cyclebar


Forage Kitchen

Locally owned

From farm to fork, we are here to bring fresh, unconventional healthy food that tributes our foreign roots and leaves you wholeheartedly satisfied.

Offering outdoor seating, takeout and delivery. Order order online or via EatStreet

Let Forage take care of the food at your gathering. See the catering menu here.

Located next to Free People


Gigi’s Cupcakes

Locally owned & managed

Gigi’s features cupcakes baked fresh daily and also specializes in a wide variety of sweet treats! Cupcakes are our main attraction, but Gigi’s also features macaroons, stuffed cookies, cheesecakes and sweet chocolate treats.

Offering takeout, curbside pickup and delivery order via phone 608.661.4765, onlineGrubHub, or EatStreet

Located next to Shake Shack


Great Dane Brew Pub

Locally owned & managed

Serving up award-winning craft beers alongside local and global pub fare prepared from scratch.

Open for indoor and outdoor dining, takeout & curbside pick-up. Order take-out online, order delivery via GrubHub or EatStreet

Offering Beer to Go, order online

Located next to Ace Hardware


Jim’s Coins & Precious Metals

Locally owned since 2003

Serving the Greater Madison area in all their coin and stamp collecting needs. Call 608.233.2118 to make an appointment.

Located in the Metro Level Shops, below Metcalfe’s Market


Madison Academy of Music

Locally owned

The Madison Academy of Music offers private lessons in piano, voice, strings (cello, viola, and violin), woodwinds, brass, guitar (along with banjo, mandolin, and ukulele) to both children and adults. The experienced teachers offer both children and adults the opportunity to learn their instrument, music theory, and the fundamentals of music performance in a professional, yet fun environment. Email for lessons.

Located in the Metro Level Shops, below Metcalfe’s Market


Metcalfe’s Market

Locally owned & managed since 1917

Metcalfe’s is a fourth-generation, family owned and operated neighborhood market overflowing with good things to eat.

Open daily. Grocery pickup and delivery is available here

Located next to Paper Source


Morgan’s Shoes, New Balance and Stride Rite

Locally owned since 1962

Today, Morgan’s employs almost 30 trained shoe fitters and pedorthists. Morgan’s Shoes is here for you whether you require help with a medical issue or are just looking for great looking and comfortable shoes.

Order by phone, 608.238.3509 or online for free shipping, pick up in store or curbside pick up!

Located across from Café Hollander


Muramoto Hilldale

Locally owned

Open for outdoor dining and takeout.  Order by phone, 608.441.1090. See the menu here.

Located across from AMC Theater


Locally owned & managed

PROSE Nails Hilldale is NOW OPEN! The professional and licensed Nail Artists are ready to pamper you and help you fall in love with your hands + feet. PROSE Nails is about providing you a healthy, safe, and beautiful nail boutique experience.

Open daily for walk-ins or reservations. Indulge in our services.

Located next to LUSH


Right Size Alteration Services

Locally owned

Full service alterations shop and expert tailoring.

Located in the Metro Level Shops, below Metcalfe’s Market


Storybook Ballet

Locally owned since 2000

Storybook Ballet is a unique and enchanting children’s ballet school that combines beginning classical ballet instruction with the delight of fairytales and famous ballet stories.

Storybook Ballet is offering In-Person, Customizable In-Person, and Virtual classes. Learn more here.

Located in the Metro Level Shops, below Metcalfe’s Market



Locally owned

Twigs boutique features collections of today’s best clothing, handbags, and jewelry designers.  Designers include: Rag & Bone, Vince, Citizens of Humanity, Veronica Beard, Mother Denim, Jenny Bird, Canada Goose, and many more.

Now offering curbside or in store pickup with online and phone orders.

Located next to lululemon


Ulla Eyewear

Locally owned since 1998

One of Madison’s few local, independent, and family-owned eyewear stores. Offering a stunning selection of unique and stylish frames for men, women, and children – along with exclusive lines and interesting accessories – makes Ulla Eyewear Madison’s premier eyewear shopping destination.

Offering in person, private and virtual frame styling appointments. Call 608-231-3937 for appointments or book online.

Located next to Shake Shack


University Book Store

Locally owned & managed

The University Book Store provides the Madison community with a diverse selection of Wisconsin Badger clothing and gift items, books, supplies and more!

Openly daily for all your Badger supplies and game day gear!

Located next to the Apple store



Locally owned 

WaterLilly opens its second location at Hilldale! This bright and sunny, locally owned boutique specializes in Women’s, Men’s and Children’s Clothing with a focus on Lilly Pulitzer.  You will also find unique gifts, accessories, jewelry, and baby items.

Open for in-person shopping daily.

Located next to UNTUCKit



Locally owned

Wildewood is Madison’s source for unique + high quality houseplants and beautiful vessels for them to thrive in. You’ll also find a variety of thoughtfully found botanical wares & home goods that will help assist your plant in a healthy life and warm your home all year round.

Open for in-person shopping daily. Also offering contactless pickup alongside our standard shipping options. Shop online here.

Located next to Morgan’s Shoes