Small But Mighty: Support Local

Local businesses lift us up. They’re resilient, creative and committed to making our days a little brighter, even when things get tough. This month, let’s return the favor. Look for a #SmallButMighty sticker in the window and support the shops and restaurants that help bring our community to life and make this place one-of-a-kind.


Ace Hardware

Locally owned & managed since 2002

Hilldale’s red-vested heroes are here to assist you with anything from replacing that dim lightbulb to selecting the perfect shade of red for that new accent wall.

Located next to the Great Dane Pub & Brewing Company.



Locally owned & managed 

Amara is our take on contemporary coastal Italian cuisine featuring sharable small plates and bites, hand-crafted pastas, and entrées showcasing the bounty of Madison, Wisconsin.

Located across from Metcalfe’s Market.


Bambu Tea

Locally owned & managed

Exceptionally friendly service and large menu of fresh, healthy, and authentic Chè dessert drinks, crisp boba milk teas, signature Vietnamese coffees, real fruit smoothies and exotic juices!

Located next to Gigi’s Cupcakes.


Hilldale Barber

Locally owned since 1962

Offering haircuts for all generations. Open Monday-Saturday, Walk- ins welcome!

Located in the Metro Level Shops, below Metcalfe’s Market.



Locally owned

Blended is a locally owned açaí bowl, juice & smoothie shop. All menu items are packed with nutrients and made with all natural ingredients with no added sugars. Blended is vegan, vegetarian and family-friendly.

Located next to Forage Kitchen.


Café Hollander

Locally owned

From bicycles and biers, to mussels and frites in a paper cone, Café Hollander integrates some of our favorite elements of the Benelux region’s rich culture, and none more prominently than our love for Belgian bier.

Located across from Free People.


Creando Explorertorium

Locally owned

Creando Explorertorium is introducing a new curated educational play space that stimulates curiosity, creativity, adventure and exploration through a Spanish immersion curriculum for kiddos ages 2 to 10 years. The school was carefully designed to facilitate play, creativity, and exploration while being immersed in a second language. Our Creando five senses learning approach offers a variety of hands-on activities such as creative arts, music, movement, Zumba, Peques Cocineros-cooking,  Peques Cientificos-science, STEM activities, large motor play, pretend play, sensory activities, outdoor and indoor explorations. Our location and learning approach allow for all our little explorers to learn a new language while having fun.

Located across the parking lot from Metcalfe’s Market.


Crescendo Espresso Bar

Locally owned

Crescendo Espresso Bar is a locally owned shop focused on making specialty coffee approachable for everyone. Stop in for our Nitro Cold Press on tap, or meet up with a friend and grab a burrito, check out the toast menu, or a quick breakfast sandwich. Stock up on coffee for your home, too.

Located across from LUSH.


Dumpling Haus

Locally owned

Love wrapped in dough. Fresh homemade Beijing style dumplings, baos and noodles.

Located next to CycleBar Hilldale.


Forage Kitchen

Locally owned

From farm to fork, we are here to bring fresh, unconventional healthy food that tributes our foreign roots and leaves you wholeheartedly satisfied. Let Forage take care of the food at your gathering. See the catering menu here.

Located next to Free People.



Locally owned & managed

We are creating a fast casual, healthy experience that everyone can afford and enjoy! Customers can choose from one of our 12 house-crafted bowls or they can craft their own creation. In addition to high quality seafood, we also offer a variety of alternate proteins such as all-natural chicken, slow-cooked pork, and marinated tofu.

Located next to Muramoto Hilldale.


Gigi’s Cupcakes

Locally owned & managed

Gigi’s features cupcakes baked fresh daily and also specializes in a wide variety of sweet treats! Cupcakes are our main attraction, but Gigi’s also features macarons, stuffed cookies, cheesecakes and sweet chocolate treats.

Located next to Shake Shack.


Great Dane Pub & Brewing Company

Locally owned & managed

Serving up award-winning craft beers alongside local and global pub fare prepared from scratch.

Located next to Ace Hardware.


Jim’s Coins & Precious Metals

Locally owned since 2003

Serving the Greater Madison area in all their coin and stamp collecting needs. Call 608.233.2118 to make an appointment or stop in.

Located in the Metro Level Shops, below Metcalfe’s Market.


Madison Academy of Music

Locally owned

The Madison Academy of Music offers private lessons in piano, voice, strings (cello, viola, and violin), woodwinds, brass, guitar (along with banjo, mandolin, and ukulele) to both children and adults. The experienced teachers offer both children and adults the opportunity to learn their instrument, music theory, and the fundamentals of music performance in a professional, yet fun environment. Email for lessons.

Located in the Metro Level Shops, below Metcalfe’s Market.


Metcalfe’s Market

Locally owned & managed since 1917

Metcalfe’s is a fourth-generation, family owned and operated neighborhood market overflowing with good things to eat. Open daily. Grocery pickup is available here.

Located next to Paper Source.


Morgan’s Shoes, Morgan’s Good Form Running and Stride Rite

Locally owned since 1962

Today, Morgan’s employs almost 30 trained shoe fitters and pedorthists. Morgan’s Shoes is here for you whether you require help with a medical issue or are just looking for great looking and comfortable shoes.

Located across from Café Hollander.


Muramoto Hilldale

Locally owned

Let the good times (and sushi) roll. Fresh nigiri sushi, sushi rolls, sushi bar and other modern Japanese food. Asian-inspired cocktails, sochu, sake. Small and large plates include the beloved miso black cod.

Located across from the Apple store.



Locally owned

For sociable dog parents who love the finer things in life, Petphoria, is a lifestyle brand for the modern dog parent. Shop in store for luxury dog treats, pet toys, and human + pet apparel.

Located next to LUSH.


Right Size Alteration Services

Locally owned

Full service alterations shop and expert tailoring.

Located in the Metro Level Shops, below Metcalfe’s Market.


Storybook Ballet

Locally owned since 2000

Storybook Ballet is a unique and enchanting children’s ballet school that combines beginning classical ballet instruction with the delight of fairytales and famous ballet stories.

Located in the Metro Level Shops, below Metcalfe’s Market.



Locally owned

Twigs boutique features collections of today’s best clothing, handbag, and jewelry designers. Designers include: Rag & Bone, Vince, Citizens of Humanity, Veronica Beard, Mother Denim, Jenny Bird, Canada Goose, and many more.

Located next to Levi’s.


Ulla Eyewear

Locally owned since 1998

One of Madison’s few local, independent, and family-owned eyewear stores. Offering a stunning selection of unique and stylish frames for men, women, and children – along with exclusive lines and interesting accessories – makes Ulla Eyewear Madison’s premier eyewear shopping destination. Call 608.231.3937 for appointments or book online.

Located next to Shake Shack.


The University Book Store

Locally owned & managed

The University Book Store provides the Madison community with a diverse selection of Wisconsin Badger clothing and gift items, books, supplies and more!

Located next to the Apple store.



Locally owned

Wildewood is Madison’s source for unique + high quality houseplants and beautiful vessels for them to thrive in. You’ll also find a variety of thoughtfully found botanical wares & home goods that will help assist your plant in a healthy life and warm your home all year round.

Located next to Morgan’s Good Form Running.