About Us

Happily ever Hilldale.

Where does Madison get its unmistakable charm? It may have something to do with the fact that it packs so many personalities into one small city, from outdoorsy types to foodies, scholars to sports fans. Creating a place that captures a little bit of everything that makes Madison feel like Madison is no small feat. But Hilldale makes it happen.

We bring Madison’s best together in one easy-access West Side location. Our laidback, strollable setting makes Hilldale feels like a mini getaway, even when you’re close to home. It’s fresh, bright and beautiful, but with enough local flavor to make it clear you’re still in badger country, and with a little bit of everything you love, from 6AM spin class, to post-work beers, to mom group meet-ups on the Green.

At Hilldale, our community always comes first. People of all races, sexual orientations, religions, ethnicities and abilities are welcome here, always. We are committed to inclusivity, continually working to better serve our guests and ensuring that Hilldale remains a safe, inviting community space for everyone.

Farmers Market

Farm fresh everything, brought to you by the people who made it happen. Buying local doesn’t get any closer to home.

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Out & About

First time here? Just passing through? Either way, we want you to love Madison as much as we do. Here are a few things you can’t miss at Hilldale and around town.

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Dogs Welcome

Because everything’s better with your BFF by your side.

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You are welcome here.

We are proud to create places people love, and that means all people. Above all else, we believe in keeping Hilldale safe, welcoming and enjoyable for everyone. We are motivated by an unwavering commitment to serving our visitors and our community, regardless of race, sexual orientation, gender identity, age, ability or religion. No matter who you are or what you believe, you are welcome here.

If you have any questions or concerns about your experience here, please get in touch.