Feb 13 / Hilldale Happenings
New boutique to open at Hilldale
Mar 6 / Now Open
Madison Magazine | March 5, 2021
WaterLilly, originally from Lake Geneva, is opening its second location.
Lake Geneva’s Waterlily is coming to Madison starting Saturday as it opens its second location at Hilldale Shopping Center.
Waterlily specializes in women’s and children’s clothing with a focus on Lilly Pulitzer clothing. In addition to clothes, the boutique has accessories, jewelry and special items for kids.
Waterlilly started in Lake Geneva and is located at 235 Broad St. The Hilldale location is next to UNTUCKit and will be the second Waterlilly location. To celebrate the opening, Waterlilly will be a hosting a trunk show next weekend.