608 Day

608 Day is our love letter to the locals. Homegrown tunes, hometown pride, and deals made just for you. Keep an eye on this page as updates are made frequently! This event is free to attend, but please tell us you’re coming by pre-registering here. This helps us know what to plan for.

Music With a Mission, 11 AM – 6 PM

Meet us on The Green where local musicians will perform a set of their favorite songs for the non-profit of their choice. Show up, take in the tunes, and scan the QR code (or click the non-profit name below) to donate to their local non-profit. Here’s the lineup:

• Kevin Schneider, 11 AM – 1 PM | Performing for Dane County Humane Society
• Max Neal Handpan Music, 1:30 -3:30 PM | Performing for Second Harvest Foodbank
• Toco Beach Steelpan Trio, 4 – 6 PM | Performing for Art Lit Lab

🦩 Flamingo Friend & Booky from University Book Store, 12 – 2 PM

Say hello to our flamingo character friend and Booky who will both be roaming Hilldale from 12-2 PM.

🎨 Glitter Tattoos, 12 – 2 PM

Get a Madison-inspired glitter tattoo from Funny Faces who will be setup on The Green from 12 – 2 PM.

🌈 Pride Family Portraits, 2 – 4 PM

Bring your kids, partners and chosen families for a professional photo op at the Hilldale Rainbow Wall, located between Shake Shack and Gigi’s Cupcakes. Proceeds benefit OutReach Madison. A limited number of photo slots are available from 2 – 4 PM on 608 Day, so registration is recommended. Registered families get priority, but photos will be taken on a first come-first served basis. More information + sign up here.

📸 608 Day Photo Op, All Day

Find our magnetic poetry wall in The Plaza near Crescendo Espresso Bar and create your own Madison-inspired poem.

💌 Send a Postcard From The (608)

Find the 608 mailbox in The Plaza and write a note to someone special. We will take care of the postage and send it off to your loved one.

 608 Day Store Specials & Community Give Backs:

• Café Hollander: Purchase a Large High Speed Wit for or a Spicy Badger Bloody Mary for just $6.08
• Lush: Create your own fun art to take home from 11 AM – 3 PM. Plus, enjoy free skincare samples and learn about their Bring it Back recycling program.
• Levi’s: Receive a free Levi’s tote bag with a $100 purchase while supplies last. Additionally, save $6.08 off any purchase over $25. See store for details.
• Paper Source: Shop $6 and $8 Paper Cut sidewalk deals. Stop in-store and make a free Madison-inspired greeting card.
• Kendra Scott: Enjoy sips and sweets and save 6.08% off everything and shop 2 for $80 select styles. Plus, 20% of sales made between 3-6 PM will go to support Gilda’s Club.
• Clinique at Macy’s: Free gift with any purchase of $68+ at Clinique and 15% off all products. Plus, stop by their tent on The Green from 11 AM – 4 PM and spin the wheel for a chance to win some free products.
• J. McLaughlin: Willow & Weld permanent jewelry will be popping up from 12 – 4 PM. Sign up here. Sip on some mimosas while you shop.
• Ulla Eyewear: Shop 350 frames specially priced at $60.80, $160.80, and $260.80. Pair your new frames with a 3-for-1 lens offer for even more savings. $6.08 of every sale will benefit The River Food Pantry.
• University Book Store: Purchase a Wisconsin Cow Squishy Plush for just $6.08! Originally priced $29.99. Stop by the giveaway table in-store and spin the wheel to win a prize!
• Little Words Project: Shop exclusive limited-edition 608 bracelets.
• EVEREVE: Swing by and mention that you’re there for 608 Day and you’ll score 15% off your purchase.

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*Please note that by taking part in this event, you grant the event organizers full rights to use the images resulting from photography/video filming, including on Hilldale social media channels. If you do not wish to be photographed, please let the staff and/or photographer know.