Game Days at Hilldale


🏈 Want to be a Badger? Come along and join us for pre- and postgame fun and special promos.

Are you ready to take your UW Badgers football game day experience to a whole new level? Look no further than Hilldale, your ultimate game day destination. Whether you’re gearing up for a home game or want to make the most of away game days, Hilldale has you covered. Here are five ways to spend your game days at Hilldale:


🍔 Pre-Game Fuel-Up: The Ultimate Tailgate Experience

Kickstart your game day at Hilldale by indulging in a mouthwatering pre-game feast. Discover a plethora of delicious dining options, from classic American fare to international cuisines. Grab a juicy burger from Shake Shack, savor artisanal sushi at Muramoto, or go for delectable tacos at bartaco. Don’t forget to pair your meal with refreshing beverages from local breweries or crafted cocktails at Amara. Hosting your own tailgate before the game? Get all the grilling essentials at Sur La Table and schedule a pick up for your groceries at Metcalfe’s Market. We’ve got the perfect way to fuel up for the action-packed day ahead!


👕 Badger Fan Merchandise Galore: Gear Up in Style

Get your Badger pride on at Hilldale’s array of shops. Stock up on the latest Badger fan gear, from jerseys and hats to foam fingers and face paint at The University Book Store. Show your team spirit in style and stand out from the crowd with a bold red lip from Bluemercury. Plus, you’ll find flannels and outerwear at L.L. Bean to throw on for those chillier fall football game days. Get your pup game day ready with a visit to Petphoria, where they can find tail-wagging accessories and treats. Go Badgers!


📺 Game-Day Excitement: Catch the Action on the Big Screen

Hilldale isn’t just about home games; it’s the place to be for away games too! Gather with fellow Badger fans at Great Dane Pub & Brewing Company, where you can watch the away game live and enjoy locally crafted beer. Or maybe brunch and a bloody is more your speed for those early kickoff times—snag a table for your and your Badger friends at Café Hollander. No matter where you choose, you’ll feel the camaraderie as you cheer for your team, surrounded by the energy of passionate fans. It’s like being at the stadium but with the added comfort of Hilldale’s amenities, like easy, free parking!


🧁 Post-Game Victory (or Recovery): Celebrate or Unwind

After the home game, return to Hilldale for a post-game celebration if the Badgers emerge victorious. Raise a toast at one of the lively bars or enjoy a delightful dessert from Gigi’s Cupcakes or Fannie May Candies to sweeten the win. On away game days, stick around to discuss the game’s highlights with fellow fans, and relax and savor the Hilldale experience.


🛍 Score Some Style: Shop, Dine, Repeat

Extend your game day adventure by exploring Hilldale’s charming boutiques and shops. Discover unique gifts, fashion, and home décor at Wildewood, Anthropologie, and Paper Source to commemorate your visit. Whether you’re hunting for that perfect game day accessory or simply want to enjoy some retail therapy, Hilldale’s variety of shops and restaurants have something for everyone.


📱 Stay tuned to our Instagram Stories for weekly updates on all the fun, promotions and Badger fan experiences!


Hilldale is more than a shopping and dining destination; it’s the heart of Badger nation on game days. From pre-game feasting to post-game celebrations, and even away game watch parties, Hilldale offers an unforgettable experience for Badger fans. So, make Hilldale your game day tradition! #OnWisconsin