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Yappy Hour

Thu, September 26 | 5 PM - 7 PM

Get ready to unleash your inner football fanatic and share the game-day excitement with your furry best friend. Dress your four-legged MVP in their best team colors for September’s Yappy Hour TAILgate 🏈📣

You and your furry friends can embark on a delightful stroll through Hilldale and enjoy activities plus specials from your favorite shops and restaurants.

  • The first 50 dogs to register AND donate $10 to Dane County Humane Society will fetch themselves a swag bag at the event.
  • Enjoy another “pup crawl” with treats from our friends at Petphoria: Follow the map for pup treats all around Hilldale. While supplies last. Maps can be picked up at the Hilldale counter in The Plaza.
  • Visit with Petphoria and shop their pup products at their tent on The Green!
  • Tail-wagging touchdowns! Play fetch on our mini football field on The Green.
  • Pose for a caricature art drawing of you and your pet. First come, first serve- while time permits! It’s a fetching keepsake you’ll cherish forever. Donations to DCHS are appreciated.
  • ‘Jump Around’ to iconic game-day songs and other music on The Green from DJ Francis.
  • Snap a photo at various photo-ops around Hilldale. Remember to tag @hilldalemadison when you share!
  • Stop by The Frios Gourmet Pops cart in front of Indochino and purchase a Pup Pop!

Register here.

🐾 In-Store Fun

  • Pop by The University Bookstore table outside their store to browse their favorite pup products.
  • Swing by Smile Doctors with your pup and spin the wheel for your chance to win fun prizes.
  • Head over to Kendra Scott for complimentary Pup Cups (while supplies last) and free engraving on a fur-ever item showcasing your pet’s name on their sterling silver or 18K gold!
  • Stop into Little Words Project during event time with your pup, bead a bracelet, and receive a scratch-off ticket with an exclusive discount! Use the discount at that time or save it for a future purchase.

🐾 Fetch These Deals

  • Shop Paper Source’s wide selection of cards, gifts, and wrap for dog lovers! Plus, get creative and make a free Halloween card.
  • Explore exclusive discounts at Morgan’s Shoes, Stride Rite, and Morgan’s Running.
  • Café Hollander is handing out coupons for free frites cones to guests who dine at Hollander with their pups.
  • Stop by Levi’s and save an additional 10% off all purchases made during the event.
  • Make a purchase at Kendra Scott during the event and they’ll donate 20% back to DCHS! *only during event time and for customers coming in to shop for Yappy Hour.

🐕‍🦺 Did you know that many Hilldale shops and patios are pet friendly? Click here to see the full list and make plans to stop in with your pup!

💜 Meet Our Charity Partner

Dane County Humane Society (DCHS) provides refuge, healing, and new beginnings to thousands of companion animals, exotic species, farm animals, and injured or orphaned wild animals every year. DCHS is a private, non-profit, community-supported organization and is not affiliated with any government agency or national animal welfare organization. We are an open admission shelter accepting all animals that need assistance regardless of age, health status, or temperament. DCHS has an adoption guarantee, meaning all healthy or treatable animals can stay at DCHS as long as it takes to find a loving home.

🐶 Yappy Hour Guidelines

  • Dogs must be on a leash at all times.
  • Dogs must behave properly; aggressive dogs will be asked to leave, whether they are aggressive toward people or dogs.
  • You knowingly and voluntarily assume any risk of harm to yourself and your dog. Owners must remain with their dog at all times.
  • Dog owners are liable for damage, injury or illness inflicted by their dogs. This means owners are financially and legally responsible for their dog’s behavior.
  • Dog owners must prevent aggressive behavior including fighting, excessive barking, and biting.
  • If an incident occurs and a person or dog is injured, the incident MUST be reported to event staff immediately.
  • Dog excrement must be cleaned up immediately and disposed of properly by dog owner.

📸 Please note that by taking part in this event, you grant the event organizers full rights to use the images resulting from photography/video filming. If you do not wish to be photographed, please let the staff and/or photographer know.