Fri, Nov 14
- This event has passed.
Celebrate 27 Years of Style
Fri, October 24 - Sun, October 26
This October, Ulla Eyewear turns 27, and we’re celebrating the only way we know how: with style, gratitude, and an unforgettable event for the community that has supported us for nearly three decades. From October 24 to 26, 2025, join us at Hilldale for our 27th Birthday Bash; three days filled with exclusive savings, bold new collections, thoughtful gifts, and a chance to give back.
Birthday Savings Designed for You
Whether you’re updating your signature look or exploring something new, this is the perfect opportunity to find eyewear that reflects your personal style:
$127 off all full-price frames and sunglasses
$27 off all clip-ons (sun, driving, and reading)
100 pairs of $100 frames, available on a first-come, first-served basis
Three-pair lens bundles at an unbeatable price
We’ve designed these offers to thank you for 27 incredible years of trust, style, and community.
Featured Brand: Ørgreen Eyewear
On Friday, October 24 and Saturday, October 25, we’re proud to host a special trunk show featuring the entire Ørgreen collection, a Danish eyewear line renowned for minimalist design, bold color combinations, and handcrafted precision. This is your chance to experience their full range in person and find something truly distinctive.
A Sweet Gift With Every Purchase
To make your shopping experience even more memorable, we’re gifting handcrafted chocolates from Madison Chocolate Company with every purchase. It’s our way of sharing a little extra joy and saying thank you for supporting a local, independent business.
Giving Back Together
Our celebration isn’t just about style, it’s about community. For every purchase made during the Birthday Bash, we’ll donate $10 to the Carbone Cancer Center, supporting life-saving research and care right here in Madison.
Join Us at Hilldale — October 24 to 26
Come celebrate 27 years of independent eyewear, personal service, and style that inspires. Bring a friend, explore something new, and be part of a celebration that looks as good as it feels.
We can’t wait to see you.
